eLearning Content Development
A brief explanation on each phase of the 4E model is provided below.
Engage
- Requirement Gathering: The client/end user requirements are gathered.
- Learner Competency Mapping: The learner is profiled and the existing level of competency and motivation is gauged.
- Skill Gap Analysis: The gap between the learning requirements and the learner competency is analyzed.
- Learning Goals and Learning Outcome: The expected learner behavior on completion of the learning and the steps to achieve the goals are listed. The parameters for measurement of the effectiveness of the content are decided.
- Delivery Mode: The e-Learning standards to be adhered to (for instance, SCORM, AICC, and QTI) and the deployment mode upon completion (online or blended) are also decided at this stage.
Effect
- Instructional Design and Treatment: An overall strategy to provide effective learning to the audience -motivational aspects is developed.
- Learning Matrix: Learning objects are designed to include concept presentation, handholding, interactivity, and assessments.
- Content and Storyboarding Guidelines: Style guides and other guidelines for the various multimedia elements are laid down.
- User Interface and Template Design: The functional features of the content along with the layout and look and feel are designed.
- Graphics and Programming Design: Graphics Design parameters, programming flowcharts, and modules are designed.
- Standards Design: The standards that were decided upon are designed for execution.
Execute
- Scripting and Storyboarding: A visual storyboard and a textual script to guide the production is developed.
- Construction of Media Elements: Text, graphics, audio, video, and animations are individually constructed or repurposed to suit the required learning objects.
- Interaction Programming: The appropriate logic for the learning object is then implemented through multiple constructs at various levels.
- Integration and Packaging as per Standards: The content objects are then aggregated, integrated, and packaged as per pre-defined standards.
Evaluate
- Staged Review: At every phase, testing and review is done against the requirements matrix to close the gaps.
- Goals and Objectives Evaluation: Goals and objectives are checked against the developed artifacts.
- Impact Measurement and Benefit Analysis: At the pilot stage and post implementation, the benefits accrued to the learners are checked against the originally desired impact. Leads to corrective measures.
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