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eLearning Content Development

A brief explanation on each phase of the 4E model is provided below.

4emodel-diagram

Engage

  • Requirement Gathering: The client/end user requirements are gathered.
  • Learner Competency Mapping: The learner is profiled and the existing level of competency and motivation is gauged.
  • Skill Gap Analysis: The gap between the learning requirements and the learner competency is analyzed.
  • Learning Goals and Learning Outcome: The expected learner behavior on completion of the learning and the steps to achieve the goals are listed. The parameters for measurement of the effectiveness of the content are decided.
  • Delivery Mode: The e-Learning standards to be adhered to (for instance, SCORM, AICC, and QTI) and the deployment mode upon completion (online or blended) are also decided at this stage.

Effect

  • Instructional Design and Treatment: An overall strategy to provide effective learning to the audience -motivational aspects is developed.
  • Learning Matrix: Learning objects are designed to include concept presentation, handholding, interactivity, and assessments.
  • Content and Storyboarding Guidelines: Style guides and other guidelines for the various multimedia elements are laid down.
  • User Interface and Template Design: The functional features of the content along with the layout and look and feel are designed.
  • Graphics and Programming Design: Graphics Design parameters, programming flowcharts, and modules are designed.
  • Standards Design: The standards that were decided upon are designed for execution.

Execute

  • Scripting and Storyboarding: A visual storyboard and a textual script to guide the production is developed.
  • Construction of Media Elements: Text, graphics, audio, video, and animations are individually constructed or repurposed to suit the required learning objects.
  • Interaction Programming: The appropriate logic for the learning object is then implemented through multiple constructs at various levels.
  • Integration and Packaging as per Standards: The content objects are then aggregated, integrated, and packaged as per pre-defined standards.

Evaluate

  • Staged Review: At every phase, testing and review is done against the requirements matrix to close the gaps.
  • Goals and Objectives Evaluation: Goals and objectives are checked against the developed artifacts.
  • Impact Measurement and Benefit Analysis: At the pilot stage and post implementation, the benefits accrued to the learners are checked against the originally desired impact. Leads to corrective measures.

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